Brands have brand value only when they are endowedwith commercial products, and the composition of a brand is inseparable frommany aspects such as products, markets, advertisements, images, concepts, etc.A brand is not a good name, and a logo can be called a brand. Only when a brandis recognized by consumers and gains consumer trust can it be called a brand.Many companies tend to focus on only one aspect of the process of shaping andpromoting their brands. For example, some companies focus on product design andresearch and development, while others focus on marketing, and some companiesregard profits and sales as brands.
So, what exactly is a brand? In the view of ChongqingBrand Design Company, a brand is a comprehensive package, which includesproduct quality, marketing, after-sales service commitment, brand concept,brand image, and advertising. For brand design, it is necessary to design thebrand Combining the company's value concept and product characteristics, it isintegrated and systematically explained in a simple, straightforward,intuitive, and simple visual symbol expression and visual image design. Forexample, product packaging image design, brand logo design, brand corporateculture design, corporate VI design, and advertising design, etc., so the branddesign is a continuous, systematic, and comprehensive planning and design work.The brand design company needs to provide long-term and continuous professionalbrand design services.
Of course, afteryou have a good brand, you need to do a good job in brand maintenance andmanagement. Branding is a long-term, continuous work that needs to beimplemented in strict accordance with the design company's plan to maximize thebrand's and more lasting influence and generate brand value.
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